Welcome to Cineplex Entertainment LP’s “I am Legend World Premiere” on-line contest (“Contest”).

By entering this Contest, you acknowledge that you have read, understood and accept the terms and conditions below.

Sponsor : Cineplex Entertainment LP (“Cineplex”) is the sole sponsor of this Contest and is solely responsible for conducting and administering this Contest.

1. How to Enter:

No purchase necessary. Contest begins at 12:00 (Noon) PM E.T. Monday, November 19th, 2007 and ends at 12:00 PM (noon) E.T. on Thursday, January 3rd, 2008. (“Contest Period”). To enter, go online to Cineplex.com and complete the online entry form including the skill testing question. A contest entry form is located at www.cineplex.com. The odds of winning will depend on the total number of eligible entries received at the time of drawing. Only one (1) entry per natural person/email address allowed during the Contest. In the event the Sponsor discovers attempts at multiple entries by one person using the same or multiple email addresses, each entry will be discarded and the entrant disqualified at the sole discretion of Sponsor.

2. Prizes:

Grand Prize:

There are a total of (2) two Grand Prizes available to be won. The Grand Prizes are two (2) Trips for Two (2) to New York City to attend the world premiere of I am Legend at the the Madison Square Garden Theatre on December 11th, 2007.

Each Grand Prize consists of:

• Round Trip economy class airfare (via carrier selected by Sponsor) for two (2) people to travel to New York City on December 10th , returning December 13th , 2007 from one (1) of the following Gateway airports nearest to the Grand Prize winner’s residence :Toronto, Winnipeg, Calgary, Edmonton, Vancouver, Ottawa, Montreal Saskatoon, Regina);
• Hotel Accommodations at the Hotel Newton (excluding incidentals) in a Stardard room based on double occupancy.
• Two (2) tickets to either a Broadway show or a Hop On/Hop Off Tour of New York City.

Grand Prize winners and their traveling companions must be available to travel December 10 th to December 13, 2007.. Grand Prize winners and their traveling companions will be responsible for all ground transportation to and from airports, medical or other insurance, meals, gratuities, taxes and other expenses not specifically described as included in the Grand Prize. Grand Prize winners and their traveling companions must: (i) abide by all rules & regulations of the Contest as well as any directions and instructions of the Sponsor or the Grand Prize may be forfeited, in whole or in part, and (ii) travel together on the dates specified by the Sponsor or the Grand Prize will be forfeited. Air tickets are not valid for frequent flyer mileage. Approximate value of The Grand Prize is $2,750.00 Cdn. each based on a departure from Vancouver. Actual value will vary depending on location of winner’s Gateway airport.

No changes will be made to travel details once any portion of the travel arrangements have been confirmed. The Grand Prize winners and traveling companions must hold and present a valid Canadian passport, including all necessary government documentation to travel to the United States of America.

First Prizes:

There are three (3) First Prizes available to be won.

Each First Prize consists of a Toshiba 47” HD-LCD Flat Panel Television, a Toshiba HD-DVD Players and three (3) Warner Bros. HD-DVD movies.

Approximate value of each First Prize is $2,500.00 Cdn.

Secondary Prizes:

There are ten (10) Secondary Prizes available to be won of either one of five (5) Toshiba HD-DVD Players or one of five (5) Travel Gift Certificates from Flight Centre

Approximate value of each Toshiba HD_DVD Player is $450.00 Cdn.

Approximate value of each Travel Gift Certificate is approximately $450.00 Cdn.

Third Prizes:

There are twenty (20) Third Prizes available to be won. Third Prizes consist of I Am Legend Prize Packs containing assorted movie merchandise.

Approximate value of each Third Prize is $80.00 Cdn.

All Prizes are subject to change and can be substituted at the sole discretion of the Sponsor.

3. Prize Drawing:

Grand Prizes:

Sponsor will select in a random drawing on Monday, December 3rd 2007 at noon E.T in Toronto, the potential Grand Prize winners. Sponsor will attempt to contact the selected potential Grand Prize winners by email or telephone up to 3 times during business hours between December 3rd and December 4th , 2007, after which, if unsuccessful the Sponsor shall discard the selected entry and randomly select an alternate winner. This process shall continue until the Grand Prizes have been awarded. Grand Prize winners must sign a declaration confirming understanding of, compliance with, and acceptance of the Contest rules and acceptance of the Grand Prize as awarded and a standard release of all liability satisfactory to the Sponsor before being declared the Grand Prize winner. Sponsor must receive the declarations and release forms from the potential Grand Prize winner and their traveling companion by the specified date or the potential winner will be disqualified and will not receive the Grand Prize.

Secondary Prizes:

The Sponsor will select all First, Second and Third Prize winners in a random draw on January 7th, 2008 at noon E.T in Toronto.

Prizes are as described, are not transferable, and cannot be substituted or exchanged for cash, or any other prize. Prizes are non-refundable, non-saleable and must be accepted as awarded. The Sponsor reserves the right, at its absolute discretion, to make substitutions of equivalent kind or value in the event of unavailability of all or part of any of the Prizes for any reason whatsoever. With respect to all Prizes, The Sponsor retains the right to request eligible winners to sign a declaration before being awarded a Prize.

4. Eligibility:

Contest is open to legal residents of Canada, (excluding Nova Scotia, New Brunswick, Newfoundland and Labrador, Prince Edward Island, North West Territories, Nunavut, and the Yukon), who are over the age of majority in their province of residence as of Monday, December 3rd, 2007. Contest is not open to employees and those domiciled with employees of the Sponsor , Warner Bros. Canada Inc., Toshiba or any of their respective parent, subsidiary or affiliated companies, licensees, advertising and promotional agencies (“Related Parties”). Sponsor reserves the right to verify the age of potential prize winners and that such persons are not employees (or domiciled with employees) of any Related Parties. The Grand Prize winners and their traveling companions must be available to travel December 10 th to December 13, 2007. Void where prohibited.

5. General Rules:

The Sponsor shall not be liable for lost, late, incomplete, misdirected, not received, stolen, mutilated, or illegible entries. By entering this Contest, entrants accept and agree to be bound by these rules and the decisions of the Sponsor and independent judging organization, if any, which are final, binding and conclusive on all matters relating to this Contest. All entries become the property of the Sponsor, none will be returned and no correspondence will be entered into except with selected entrants who will be notified by telephone or e-mail. The Sponsor reserves the right to disqualify all entrants who fail to follow these official rules and regulations or who make any misrepresentation relating to the Contest, drawing and redemption of the Prizes. This Contest is subject to all applicable Federal, Provincial and Municipal legislation. Entry constitutes permission to use the winner’s name, photograph, and/or voice recording for publicity purposes without additional compensation or permission, except where prohibited by law. Decisions of the Sponsor are final with respect to all aspects of this Contest.

The Sponsor shall not be responsible for any failure of the website during the promotion or for any problems or technical malfunction of a telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, failure of any e-mail, on-line, or Internet entry to be received by the Sponsor. In addition, the Sponsor shall not be responsible due to technical problems, traffic congestion on the Internet or at any website, or any combination thereof including any injury or damage to an entrant's or any other person's computer or property related to or resulting from playing or downloading any material in the promotion. The Sponsor reserves the right, at their sole discretion to cancel or suspend this contest should a virus, bug or any other cause beyond the reasonable control of Sponsor corrupt the security or proper administration of the contest. Any attempt to deliberately damage any website or to undermine the legitimate operation of this promotion is a violation of criminal and civil laws, and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution. Entries are subject to verification and will be declared invalid if they are illegible, incomplete, mechanically reproduced, mutilated, forged, falsified, altered or tampered with in any way.

In the event of a dispute, online entries will be deemed to have been submitted by the authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the person who is assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. If the identity of an online entrant is disputed, the authorized account holder associated with the email account at the time of entry will be deemed to be the entrant. A selected entrant may be required to provide proof that he/she is the authorized account holder of the email address associated with the selected entry name change. The sole determinant of the time for the purposes of a valid online entry in this contest will be the contest server machine(s).

Copies of these rules and regulations are available upon request by sending a stamped self-addressed envelope to:

Cineplex Entertainment LP
“The I Am Legend Contest”
1303 Yonge Street
Toronto, ON, M4T 2Y9

All taxes (where applicable) on Prizes are the sole responsibility of the winner.

6. Privacy:

At Cineplex, we are committed to respecting your desire for privacy. Any personal information that we gather will be handled in strict accordance with our privacy policies and all applicable privacy legislation. Cineplex will not sell your personal information collected for this contest to any third parties. Any personal information collected for this contest shall be used by Cineplex as is disclosed herein. Please note that by submitting personal information to Cineplex, you consent to our use as described herein http://www.cineplex.com/Global/PrivacyPolicy.aspx.

7. No Liability:

Sponsor shall not be responsible in any way for the use of, or bear any liability whatsoever in any way attributable to, the Prizes awarded in this Contest or the events forming part of this Contest.

8. Quebec:

For Quebec residents, any litigation respecting the conduct or organization of this contest may be submitted to the Régie des alcools, des courses et des jeux du Québec for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

The Sponsor reserves the right, with the consent of the Régie des alcools, des courses et des jeux (the “Régie”) in the Province of Québec, to terminate or amend this Contest at any time and in any way, without prior notice. Without limiting the foregoing, if, for any reason, the Contest is not capable of running as originally planned, such as tampering, the Sponsor reserves the right, with the consent of the Régie, to cancel the Contest and conduct the random draw from all previously received eligible entries and mail-in entries received by the Contest Closing Date.