A good trailer can get us talking about upcoming movies months- or
sometimes a whole year- in advance of a film’s release. When they’re
executed well, with just a hint of what’s to come, a trailer ramps up
excitement for existing fan bases and draws newcomers into the fold of
After the stellar trailer debuts of 2011 which included our first looks at The Hobbit, The Dark Knight Rises, and The Avengers, we look back at the best new teasers, trailers and previews of 2012.
Read on to see our top ten countdown of the previews that built buzz and had us talking in 2012!
10. Celeste and Jesse Forever
Rashida Jones and Andy Samberg balance humour and heartache in the trailer for the break-up movie Celeste and Jesse Forever. The trailer gives us just enough of the aftermath of a marriage’s end as Celeste, Jesse and their friends move on from separation.
A hostage crisis, a revolution, a fake movie, and a clandestine CIA operation. It’s hard to sum up a complex story like Argo while delivering a promise of nail-biting suspense, but the trailer for the Ben Affleck movie does just that. The trailer gets audiences to buy into the premise of a fake sci-fi movie rescue operation. The trick works, and it works well.
8. Seven Psychopaths
The trailer for Seven Psychopaths breaks down the ensemble cast of characters with clever labels, hinting as just what’s in store for Colin Farrell, Sam Rockwell and a little shih-tzu in this absurd black comedy. If your dog is going to be kidnapped, it may as well be by Christopher Walken, right?
7. Identity Thief
The Identity Thief trailer expertly sets up the film’s story without giving too much of the plot of too many of the laughs away. Fast-paced editing of the trailer ramps up the excitement level for this comedy coming in February. The pairing of a mild-mannered Jason Bateman with the physical comedy of Melissa McCarthy is a guaranteed formula for laughs.
6. Life of Pi
The plot is simple: a shipwrecked boy spends his days adrift at sea with a tiger. Director Ang Lee (Brokeback Mountain) gives us so much more in the wordless trailer for the film with breathtaking looks at nature that will have you wondering where real life ends and CGI begins in Life of Pi.
5. Django Unchained
No one uses music in trailers like the king of cool, Quentin Tarantino. Tarantino has our attention with the bold, smart, and funny Django trailer with just enough of the signature QT gun slinging and a hint of the evil that Leonardo Dicaprio will rain down on Jamie Foxx and Christoph Waltz.
4. The Impossible
It’s the calm before the storm at the thirty second mark of The Impossible trailer that sends a shiver down your spine. Just before the wave hits and this ordinary vacationing family is caught up in the harrowing aftermath of the 2004 Thailand tsunami, the silent pause at the realization of what is about to happen is one of the most chilling moments in a trailer this year.
3. The Master
Talk about a beautiful opening shot. Paul Thomas Anderson filmed The Master in 65mm film (printed on 70mm film for projection) which is a wide, high-resolution film gauge allowing for stunning colour intensity and clarity, among other aesthetic features. Joaquin Phoenix’s spiraling mania juxtaposed with Phillip Seymour Hoffman’s quiet magnetism make The Master trailer one of the year’s best.
2. The Great Gatsby
Leave it to Baz Luhrmann (Moulin Rouge) to craft the enticingly bold and colourful images of the 1920's enigmatic society icon Jay Gatsby (Leonardo DiCaprio). The classic novel gets a flashy, stylized look at the gossip boys and girls which does more than hint at the dark secrets of high society. The trailer got us so worked up for The Great Gatsby that its eventual re-scheduling from Christmas 2012 to spring of next year left us heartbroken. At least we have something to look forward to in 2013.
Big things have small beginnings in the trailer for Ridley Scott’s Prometheus. It expertly delivers tension, suspense, and fear which reaches a boiling point through the pulsating and increasingly loud alarm perfectly mirroring the panic we see in the movie’s characters. So good is the trailer that some fans claimed it was better than the film itself. The trailer for long-awaited sort-of prequel to Alien still gets our hearts racing, months after the film’s release.
Let us know which 2012 trailers top your list of the year's best! Leave your picks in the comments below!