Preview Power: Top 10 Trailers of 2011
So what exactly makes a movie trailer good? The short-form commercial teasers that score big with audiences seem to make existing fans jump up in anticipation while drawing newcomers to the excitement of the unknown. It's a fine line between building buzz and giving away the whole plot store so it's no surprise that only a few trailers each year really get the formula right.
So we took a look back at the best teasers from the past year and have narrowed it down to just ten. So check out the list below as we countdown the very best of the previews that brought movie fans the excitement during 2011!
10. Winnie the Pooh
You may not have realized you missed the 'silly old bear', but I challenge you to watch this trailer and not be knocked off your feet by a huge wave of nostalgia. From the signature dialogue of Pooh himself, to the melancholy strains of Keane, every moment seemed destined to pluck at our heartstrings. Well played, Disney.
Every once in a blue moon a trailer comes along that perfectly captures the essence of the film it's pushing. Shame is that trailer. It also happens to be a full 2 minutes focused solely on Michael Fassbender, which is never a bad thing.
8. The Hunger Games
This fast-paced sneak peek at the highly-anticipated March 2012 release was the first real chance for Hunger Games aficionados and movie fans alike to get a taste of what's in store when the best-seller makes the leap to the big screen and it did not disappoint. Any comparisons to Twilight died the second this trailer for the teen-dystopia tale hit the 'net.
One of the year's coolest trailers for one of the year's coolest movies. It doesn't get much better than this.
6. X-Men: First Class
The print campaign for First Class left a little something to be desired but the trailers for the Marvel re-boot more than made up for it. Aside from having possibly the best music track of any trailer this year (composed by Methodic Doubt), it perfectly set-up the '60s X-Men world that audiences were about to experience. Bonus points for showcasing one of the best casts of the year too.
5. The Avengers
Robert Downey Jr. spouting dialogue courtesy of scribe (and director) Joss Whedon is nothing short of a match made in movie heaven. This first spot for next year's Marvel mega-sequel makes the most of Tony Stark, while introducing the rest of the Avengers super-hero team and shining the spotlight on Tom Hiddleston’s villain Loki. A must-see trailer for a must-see 2012 movie.
4. Harry Potter and the Deathly Hallows, Part 2
Let's face it, the excitement surrounding the finale to the wildly popular Potter franchise was so huge that a trailer was almost surplus to requirements. But instead of resting on their laurels, the creative team behind the series brought fans a trailer so fantastic that it ratcheted anticipation all the way up to 11. It included everything fans were waiting to see (Daniel Radcliffe, Emma Watson and Rupert Grint included) and built more than enough excitement that even non-fans were sure to be just a little intrigued by the final battle between The Boy Who Lived and You Know Who. Based on the glimpses we got here, there was only one word to describe the finale in store and that was "epic".
3. The Dark Knight Rises
Just how good is the film's second, and first full-length, trailer? Well, let's just say that if you weren't already excited for Warner Bros. Pictures' epic conclusion to filmmaker Christopher Nolan's darker-than-dark Batman trilogy, you will be now. Bring it on.
2. The Hobbit
One of the most highly anticipated trailers of the year finally dropped online last week and it was well worth the wait. The best part? It wasn't just a teaser trailer but a full-on, two-plus minute preview. You may not have realised how much you missed the enchanting, enthralling world of Peter Jackson's The Hobbit: An Unexpected Journey but one look at The Shire, Bilbo Baggins (Martin Freeman) and Gandalf the Grey (Sir Ian McKellen) with the accompanying Howard Shore score and you'll be asking just one question - is it December 2012 yet?
1. The Girl With The Dragon Tattoo
Eye-catching, intriguing and addictive. The teaser for David Fincher's adaptation of Stieg Larsson's best-selling novel is everything a trailer should be. Set to “The Immigrant Song” by Trent Reznor and Karen O (recorded for the film), the spot does the impossible - showing essentially the entire movie but giving away nothing at the same time. Much like last year's top trailer, The Social Network, no one pulls a teaser together better than Fincher.
Did your favourite make it? Which topped YOUR list? It's all subjective so make sure to sound off below!