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Keanu ReevesThe Cannes Film Festival is entering its final star-studded days.  With the veritable who’s who of Hollywood and beyond invading the south of France for the eleven day festival, critics have been treated to a number of future awards contenders including Joel and Ethan Coen’s Inside Llewyn DavisRoman Polanski’s Venus in FurThe Bling Ring directed by Sofia Coppola, and Only God Forgives, the latest pairing of Ryan Gosling and Nicolas Winding Refn.

A few actors are stepping behind the camera at Cannes including Keanu Reeves and James Franco.  Reeves is in town to shop his directorial debut, the martial arts-based Man of Tai Chi.  Compared to Reeves, Franco is a seasoned veteran when it comes to directing with a number of short films, documentaries and features under his belt.  He’s in town for his latest attempt, As I Lay Dying, an adaptation of the William Faulker novel.

Get the latest from the Cannes Film Festival after the jump!

This is the EndIt’s an all-star party-palooza at the end of the world!   The stars of This is the End let us know what it’s like playing themselves in this video featurette about the apocalyptic party comedy. 

There are dozens, yes dozens, of funny people in the upcoming comedy who all play exaggerated versions of themselves at the party to end all parties at James Franco’s house.  A buddy film at heart, the end of the world antics begin when Canadian BFFs Jay Baruchel and Seth Rogen get together for celebrity-filled a weekend in L.A. with Rogen’s famous pals.   Everyone from Jonah Hill, Michael Cera and Craig Robinson to Danny McBride, Aziz Ansari, and Emma Watson show up to party with James Franco, plus many, many, many more.

Find out why there ain’t no party like a James Franco party in the behind-the-scenes featurette beyond the cut!

 

You're going to a party to end all parties at James Franco's - Rihanna is there, Aziz Ansari, Mindy Kaling and (apparently mega desirable) Michael Cera among other celebs - and it turns out to be just that when meteors start crashing on the lawn outside, everything's on fire and the ground starts opening up beneath you.

It's Seth Rogen and Evan Goldberg's version of the apocalypse and if you've watched Superbad or Pineapple Express, you'll have a good idea of what to expect from this gleefully dirty-mouthed duo who re-team to bring you This Is The End.

Get ready for laughs big enough to last you to the end of time with the red band trailer for the new comedy hitting theatres June 12.

Movie Social SceneSocial media has become an added medium of coverage to all news genres, including sports, politics and entertainment. We’re bringing you a social media round-up of interesting and entertaining items making film headlines in the social sphere.

In their latest PSA against talking and texting during films, the Alamo Drafthouse Cinema has sought the finely tuned skills of James Franco to strike persuasion and appeal into the hearts of movie-goers.

The Austin, Texas theatre recorded Franco’s message during the South by Southwest Film Festival, where the Spring Breakers actor emphasized the movie-etiquette policy by even going so far as to reference his character Harry Osborn in Spider-Man. It’s so inspiring, you’ll never check your cell phone during a flick again. 

Keep reading to access the James Franco video, plus get the latest from the Monsters University campus!

 

oz the great and powerful

Oz the Great and Powerful is living up to its name at the box office.

Walt Disney's 3-D blockbuster led all films for the second week in a row, taking in $42.2 million according to studio estimates. Sam Raimi's prequel to the L. Frank Baum classic "The Wonderful Wizard of Oz" also took in $46.6 million overseas, leading to a two-week worldwide total of $281.8 million.

In a winter of underperforming releases, that makes Oz easily the biggest hit of 2013 so far.

"Boy, did we need it," said Paul Dergarabedian, box-office analyst for Hollywood.com. "There have been a lot of box-office casualties this year. This is the shot in the arm that we needed, but we're still waiting for the marketplace to gain some sort of momentum."

The box office is down nearly 13 percent from last year.

oz the great and poweful

Oz the Great and the Powerful clicked with moviegoers.

Disney's 3D prequel to the classic L. Frank Baum tale "The Wonderful Wizard of Oz" debuted in first place and earned $80.3 million at the weekend box office in the U.S. and Canada and $69.9 million overseas, according to studio estimates.

Oz tells the origin of James Franco as the wizard with Mila Kunis, Michelle Williams and Rachel Weisz as the trio of witches he encounters after crashing in the mystical realm of Oz.

The updated take on Oz, which was directed by original Spider-Man trilogy mastermind Sam Raimi, was a gamble that looks like it will pay off for the Walt Disney Co. The film reportedly cost $200 million and opened a week after Jack the Giant Slayer, another big-budget 3-D extravaganza that reimagines a classic tale, flopped in its opening weekend, debuting with $28 million at the box office.

The Incredible Burt Wonderstone1997 was the year of the volcano (Dante’s Peak, Volcano). 1998 was the year of the Earth-crushing asteroid (Armageddon, Deep Impact). In 2000 it was all about forgettable Mars movies (Mission to Mars, Red Planet). In 2013, it’s all about magicians.

Not since competing magic movies The Prestige and The Illusionist were released in 2006 has there been such attention on illusionists, tricksters, and magic men on the big screen. With three movies about magicians being released over the next few weeks, we’re ready to roll up our sleeves and pull a rabbit out of a hat.

The first magician to hit the big screen is James Franco’s Kansas magician in Oz: The Great and Powerful. Next up, Jim Carrey, Steve Carell, Steve Buscemi and Alan Arkin try their hand at some magic tricks in The Incredible Burt Wonderstone, debuting in theatres on Friday. And finally, Now You See Me featuring some tricky illusionists (Jesse Eisenberg, Isla Fisher, Woody Harrelson, and Dave Franco) who use their magic skills to pull off bank heists appears in theatres in early June.

We’ve pulled together a selection of movie magicians, magic men, illusionists, and sleight of hand artists for our poll. Which magician is your favourite? Cue up “Abracadabra” and click through to vote in our poll!

Though "Scrubs" ended its impressive, nearly decade-long run three years ago, its star Zach Braff has only done a TV cameo here and there, and wowed in the little-seen 2010 Canadian drama The High Cost of Living, but his next part in Oz: The Great and Powerful will be his most visible role in years, even if he is playing a CGI monkey for most of the movie.

The actor plays mutton-chopped assistant Frank, who helps James Franco's small-time charlatan with big-time dreams pull off carnival shows in the black and white Kansas-set opening, and then turns into Oz's flying primate pal Finley when the top-hatted magician blows into the wondrous, chromatic town that bears his name.

It's a candy-coloured, 3D world that director Sam Raimi creates for the prequel to The Wizard of Oz and Braff admitted he was enchanted by the elaborate sets where he and Franco filmed many playful scenes together and, considering the dazzling visuals audiences are treated to, it's easy to see why.

We got the chance to speak with Braff about monkeying around, following the yellow brick road and what makes Raimi's Oz so great and powerful. Watch our interview now!

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Cineplex Inc. (“Cineplex”) is one of Canada’s leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 136 theatres with 1,455 screens from British Columbia to Quebec, serving approximately 71 million guests annually through the following theatre brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cineplex VIP, Cinema City and Scotiabank Theatres. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol "CGX". More information is available at cineplex.com.