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jessica alba

The voluptuous Colombian actress is often seen gallivanting in from-fitting, very low-cut dresses on the Emmy-winning sitcom "Modern Family" but nothing about her explosive character poster for Robert Rodriquez's Machete sequel is all-ages.

Machete Kills finds the always-awesome Danny Trejo reprising his role as the vengeful ex-Federale, who evaded death last time around and is now working with the U.S. government in Mexico to battle an arms dealer. Though he's made a deal with The Man, we doubt this has made Machete soft and along for the ride are even more gun-baring babes including Sofia Vergara as Madame Desdemona, Alexa Vega as KillJoy, Vanessa Hudgens as Cereza, Amber Heard as Miss San Antonio, Lady Gaga as La Chameleón with Jessica Alba and Michelle Rodriguez returning for the sequel. Rodriguez has also decided to round out his cast with a few headscratchers in the form of Mel Gibson, Charlie Sheen, as the U.S. President no less, Cuba Gooding Jr., Antonio Banderas and Demián Bichir.

Take a look at the full Madame Desdemona poster after the jump.

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Movie Socala SceneSocial media has become an added medium of coverage to all news genres, including sports, politics and entertainment. We’re bringing you a social media round-up of interesting and entertaining items making film headlines in the social sphere.

If anyone could recreate Ivan Reitman’s Ghostbusters on stage in a live script read, it seems obvious that it would have been his son Jason Reitman. The young director organized a live read of the 1984 science-fiction comedy film at the Los Angeles County Museum of Art last night, following weeks of stirring excitement in the social sphere, by reaching out to cast potential actors and actresses on Twitter.

Reitman ended up pulling together a star-studded ensemble, led by Seth Rogen, Jack Black and Rainn Wilson. Rogen played Peter Venkman (originally by Bill Murray), Black as Ray Stantz (originally by Dan Aykroyd) and Wilson as Egon Spengler (originally by Harold Ramis). Other cast members of the live read included Kristen Bell, Phil LaMarr, Kevin Pollak, Mae Whitman, Paul Rust and Paul Scheer.

Read the Ghostbusters tweets, plus see the stars' reactions to the Golden Globe nominations and the Man of Steel trailer debut beyond the cut!
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Social SceneSocial media has become an added medium of coverage to all news genres, including sports, politics and entertainment. We’re bringing you a social media round-up of interesting and entertaining items making film headlines in the social sphere.

After months of campaigning, President Barack Obama was re-elected as President of the United States of America this past Tuesday night, beating out adversary Republican Mitt Romney.

By evening’s end, it was social media that stood out among all other communication platforms, with Twitter providing an outlet for candidate messages, reporter analyses and public debates. According to Twitter spokeswoman Rachael Horwitz, the site experienced over 31 million election-related tweets, making the night “the most tweeted about event in U.S. political history.” Tons of film industry icons were part of the frenzy on Twitter in the moments following Obama’s victory, from director Spike Lee to actress Jessica Alba. Some tweets were funny, some were serious, but above all, the messages were a testament to the first “Twitter Election.” (Make sure to take note of Ben Stiller’s ability to comically “get to the point”).

Hit the jump to see celeb reactions, Pixar's tribute, and a hilarious Kill Bill parody!

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spy kids 4

Robert Rodriguez deliberately tried to make his latest Spy Kids adventure a bit of a stinker.

Rodriguez, who helped usher in the new age of 3-D movies with the franchise's third installment in 2003, is billing Spy Kids: All the Time in the World as a 4-D flick, adding scent cards so audiences can follow along on the action with their noses.

Here's how it works: Viewers are given scratch-and-sniff cards with circles numbered 1 to 8. When a number appears on screen, they rub the corresponding circle on their cards, which give off a whiff matching what the characters are smelling.

Rodriguez calls his gimmick "Aroma-Scope." He tried it out at test screenings and found that children and parents had a good time with it.

"When it came time to do Spy Kids 4, I couldn't just go back and do 3-D like everybody else is now. I had to bring something extra," Rodriguez said. "Just watching my own kids with interactive gaming, you ask them to watch a movie, it just feels so passive to them. I thought, this helps bridge the gap. It's an interactive thing, almost like playing a game while you're watching the movie."

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Jessica Alba

It sounds like some sort of time-management voodoo. With a toddler in tow, Jessica Alba claims to have maximized her quality time while doing more movies than ever — four this year alone. The secret: small, but eye-catching parts in lieu of starring roles. In her latest, Robert Rodriguez’s gritty, campy Grindhouse spin-off Machete, she even plays twins, doubling the payoff.

“It was cool, it was crazy, it was fun,” Alba says of Machete during a recent L.A. interview. The film stars craggy-faced Danny Trejo as the title character, a Chicano hired gun who’s double-crossed when he’s assigned to assassinate an immigrant-hating U.S. politician (Robert De Niro), and is based on a fake movie trailer Rodriguez produced as filler between his movie and Quentin Tarantino’s in the B-movie double-bill Grindhouse. Machete’s tagline: “They just fu--ed with the wrong Mexican!”

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Kate Hudson From a Western-flavoured thriller starring Jessica Alba and Kate Hudson to a Bill Murray drama and Catherine Keener's latest,  the red carpet in New York City was flush with celebs during the Tribeca Film Festival, where Montrealer Jacob Tierney brought his clever high school comedy The Trotsky.

Check out who made an appearance at the New York-based film fest.

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Cineplex Inc. (“Cineplex”) is one of Canada’s leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 136 theatres with 1,455 screens from British Columbia to Quebec, serving approximately 71 million guests annually through the following theatre brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cineplex VIP, Cinema City and Scotiabank Theatres. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol "CGX". More information is available at cineplex.com.