The inflated egos of vintners, sommeliers, wine critics, wine marketers and know-it-all fans are lampooned in this faux travel guide through the Northern California vineyards. The film follows these driven, obsessed characters as they struggle to bring their wine to market, leaving no grape uncrushed in their quest to win the ultimate recognition- The Golden Harvest Award. The pretentious wine ambassador Donald Smythe sets the tone for the film with his upscale snobbish comparisons of his Sonoma vineyards to the European aristocratic wine makers. Wine marketers Scogar show there is no accounting for taste in the way wine is marketed. Scrappy independent wine maker Jerry Hannon is driven with desire to take on the big guys and make his "perfect" wine the critic's choice, while his ingenious vineyard manager Dane Phillips creates new and startling ways to protect the hallowed grape. Throw in a rich kid taking over the family wine business, a paranoid cop, a dead body in a wine vat, a corrupt wine awards show, and you have all the ingredients for a Mockumentary on California wine makers.