Fantasies of super-stardom have fizzled for best friends Elliot, an aspiring screenwriter, and John, an aspiring actor. With their 30th birthdays looming and their desperation growing, John and Elliot decide that in this 24/7, celebrity-obsessed world of navel-gazing, there are more ways to become famous - or infamous - than ever before. So why not become famous today? Making up for what they lack in brains and talent with abundant, witless enthusiasm, John and Elliot troll Los Angeles on a fame-grab journey, encountering and abusing friends both new and old. Navigating their hyper-stimulating landscape of consumerism gone wild, these two will have their fame, no matter what the cost.