If you love trailers as much as we do, then you’ll know that it’s been a really great year in the world of trailers. Whether they were for movies releasing this year or upcoming films we can’t wait to see in 2018, this year was filled with some of the best trailers we’ve ever seen (high praise, of course. We watch a lot of trailers.)
We’ve managed to narrow our favourites down to ten, but these are honestly just a sampling of the dozens of excellent trailers we saw this year. Blockbusters, indies, and everything in between made our list, so keep reading to see the best of the year!
The first Blade Runner 2049 trailer was what got us truly excited for the film, as it showed off Denis Villeneuve’s unique visual and sonic aesthetic. Introducing us to new characters and teasing the return of the original film’s beloved cast, the trailer offered an excellent example of the right way to bring a beloved property back to the big screen.
Undoubtedly one of the most highly-anticipated trailers (and films) of the year, the first trailer for The Last Jedi threw us right back into the action that we know and love. Like any good teaser trailer, it presented some new questions and a few tantalizing looks at the more secretive elements, like Rey’s Jedi training and the new characters in the series. It captured the energy of the Star Wars series perfectly, and was a resounding success with fans.
Spielberg dialed it all the way to 11 with the excellent first trailer for Ready Player One, his adaptation of Ernest Cline’s popular science-fiction novel of the same name. From that eye-popping first look at the Oasis through our hero’s eyes to a perfectly soundtracked virtual race, we were hooked from beginning to end. There were plenty of eighties-themed Easter eggs for the keen-eyed viewers, and it showed off Steven “Cinematic Game-Changer” Spielberg’s ceaseless drive to push cinematic boundaries.
Every trailer we’ve seen for The Disaster Artist has been truly excellent, but our favourite has to be the hilarious and strangely moving second trailer, which featured an extended look at James Franco as the inimitable Tommy Wiseau. We get to see Tommy’s rough early days of going to auditions and his conviction to his “craft.” Don’t forget, it’s real Hollywood movie!
Infinity War might not be hitting theatres until 2018, but the first trailer was recently released and it exceeded our wildest expectations. All of our favourite Marvel heroes are teaming up for the first time to take on Thanos, and it looks spectacular. The Guardians of the Galaxy fighting alongside the Avengers and Spider-Man? Sign us up.
The first full-length trailer for mother! was one of the most outrageous of the entire year, and did nothing but make us more feverishly excited to see the movie. Mother! is the kind of movie that’s best seen if you know very little going into it, and the trailer did an excellent job of ratcheting up the tension without giving anything away. It goes from tranquil country home to burning hellscape real quick in this trailer, and had us holding our breaths the entire time. #teammother!
All the trailers for Justice League were way cooler than we could have expected, but the third trailer has to be our favourite. Set to a very fitting rendition of David Bowie’s “Heroes,” it gives each member of the titular League a chance to show off their equally impressive talents/powers. From Aquaman’s trident-wielding to The Flash’s super speed, it was all on display in this trailer, and we loved it.
Awards contender Three Billboards Outside Ebbing, Missouri had probably the funniest first trailer of the year in our opinion. Thoroughly R-rated, it features Frances McDormand, Woody Harrelson and Sam Rockwell at their foul-mouthed bests. We love all of Martin McDonagh’s movies, but Three Billboards might end up taking the cake for us. If you’ve ever witnessed a funnier piece of dialogue being delivered than McDormand’s drive-by speech to the news anchor at the end of the trailer, then please send it to us. But frankly, we don’t believe one exists. Warning: This trailer is very red-band.
“What kind of friggin’ person bashes in their friend’s knee? Who would do that?” Margot Robbie’s Tonya Harding is unlike anything we’ve ever seen before, and the near-perfect second trailer for I, Tonya makes the film look like a rip-roaring and ruthless glimpse inside the cutthroat world of professional figure skating. The infamous Harding-Kerrigan incident of the mid-nineties has gone down in sports history, and the main trailer for the filmic adaptation of this (mostly) true story will have you in stitches. Warning: This trailer is very red-band.
Sean Baker's technicolour dreamworld of a movie is represented perfectly in the first trailer for The Florida Project, which follows a young girl and her friends who live and play at a run-down motel on the edge of Orlando. In the trailer we get to know Moonee, our heroine, and Willem Dafoe's motel manager character who has a huge impact on her life. This is a beautiful trailer for a beautiful movie.
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